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Stability, harmony, peace, calm and trust are just some of the feelings your customer may feel about your brand when you integrate the color blue into your branding. Conversely, blue can also carry some negative color meanings such as depression and can bring about a sense of coldness. Some retailers add their guarantee, trust certification or free shipping icons in a blue color to strengthen the trust aspect the color is known for.
Tech brands like Facebook, Twitter and Skype often use blue in their marketing. But retailers like Walmart and Oral B also use the color. The blue in the Walmart logo can help position the brand as trustworthy , reliable, and relaxing. After all, Walmart is a place where you can buy groceries and do shopping all in one convenient location.
Oral B is a dental health brand that sells toothbrushes. Healthcare niches, like Oral B, typically use blue in their branding to help people associate the brand with a quality, reliable and safe product. In color psychology, purple is a royal color. The color meaning for purple is connected to power, nobility, luxury, wisdom, and spirituality.
But avoid using the color too much as it can cause feelings of frustration. Some perceive its overuse as arrogant. Purple is a color brands like Hallmark and Yahoo use. On Hallmark, the logo and the top navigation are purple but the rest of the website uses a variety of other colors. On Yahoo, the logo, top navigation words, and Yahoo icons like Mail use the color purple. In color psychology, white showcases innocence, goodness, cleanliness, and humility. Keep in mind, that this is the meaning in North American culture.
In some parts of the world, white has the opposite meaning. The color meaning for white also has a negative side where it symbolizes sterility and cold. On an ecommerce website, white tends to be the most used color. Your pages will likely have a white background with a black font.
This is because, black font on a white background is the best color combination for readability. On ASOS, the words in the header, logo, and background are white. When the background is grey or black, the font is white and when the background is white the font is black.
The use of a white logo helps create contrast. Many brands who have white as a central color tend to pair it with black or grey. Black is a popular color in retail. In contrast, the color meaning can also evoke emotions such as sadness and anger.
Many fashion retailers have used black in their logos. Some brands choose to use black and white photos for lifestyle banner images or icons to create a certain tone or consistency on their website.
Black is a color retailers such as Chanel and Nike use. Chanel uses black for their logo and has several black and white images on their website to maintain a consistent look. Once you start browsing their website, a thick black top navigation background appears.
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Visual purple, x Visual threshold, X-ray cure, first, 78 Vitamin deficiencies, , , X rays, 73 Vogt, A. Even the most seemingly minute details can affect the percentage of visitors who ultimately click on your CTA and complete your intended goal. Now there are multiple factors that contribute to a CTAs overall effectiveness such as size, positioning and of course color. When it comes to choosing color, conventional logic would suggest that you should go with something bold like red.
You may even be familiar with this classic experiment by HubSpot where they tested the number of clicks between a green CTA and a red one. So by analyzing these findings, it would naturally make sense to always use a red CTA. Therefore, red might not always be the best move. It really just depends on the rest of your color scheme. In it, they mention one specific test to determine which type of CTA would result in the highest conversion rate. The most straightforward way to create contrast between your CTA and the rest of the page is to use a complementary color.
Red and green, purple and yellow, blue and orange. These are all viable color combinations.
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